pic.twitter.com/L5zbxRdgI7. Air New Zealand – Just another day in Middle-Earth. Vogue’s July 2020 cover made history by featuring three female frontline workers in lieu of the typical celebrity lineup. There are scenes of home haircuts, people exercising in their gardens, home baking and family games nights. The copywriting is solid – “Let’s squeeze the most out of summer” with a squeeze of the sauce bottle. Whatever, she’s certainly grateful for the cup he hands her. The beans brand this year backed Magic Breakfast, a charity that provides healthy breakfasts to vulnerable schoolchildren. On that note, here are our four best Valentine's Day marketing ideas for February 2020. Happily, Babybels fly in to save us from the confectionery conspiracy, while ‘Join the goodness’ proves a nifty tagline for the wax-jacketed dairy pucks. No matter; it’s stuck in our minds ever since first shown. News Uncategorized. In a stellar display of brand engagement, the brewery asked their followers to name their new beer based on the event. A post shared by Clairol UK (@clairol_uk_ire). But with every step, things get more and more surreal. How to stand out? Some of the gags take a certain level of internet savviness to make sense of, but Yazoo’s core demographic have plenty of it to make the approach pay off. It’s a format that can’t fail to be funny really, but this year’s ad is particularly hilarious. The ad closes with a stat on male loneliness, which really brings the point home. The brand is clearly channelling the slick launch events of the technology giants in this ad, while all but ignoring its teeth health benefits. The families featured are all mixed-race, disabled or same-sex and why not? Finalists from 22 categories are announced for the CIM Marketing Excellence Awards 2020. “If it’s grass-fed and locally sourced, we’re all over it,” is a great piece of punning. After criticising Patel on Twitter for her migrant boat-blocking policy push, Ben & Jerry’s UK saw push back from several Tories. This campaign may be promoting camping contests, but The Dyrt’s world-class personalization here is the real prize. Online calls for a full-length movie of this US-made ad will surely have got Bel Group execs thinking. Nike came up with the line ‘Just Do It’ in the late 1980s, keeping the customer-centric opinion to achieve fitness. The meat-free movement has entered the mainstream in recent years, and Quorn has been a key driver of the trend, striking up collaborations with high street chains in launching vegan products. Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand. Entered as part of regular Twitter creative competition @oneminutebriefs and with “not much thinking to be honest”, O’Reilly tells The Grocer, the poster was one of the most impactful drinks ads of the year. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. Remember Blue?” James, who is here to promote Innocent again. Which is the point. While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. But that was no reason not to enjoy it – the weather was pretty good, after all. Powerful stuff. “I was really happy they did,” O’Reilly says. With an opening shot reminiscent of the Hovis ‘boy on the bike’ ad – and why not given it was voted the most iconic of all time? ); The Best Email Marketing Software for 2020 Email marketing is still one of the most cost effective digital marketing channels, and it's getting smarter. With wide-eyed wonder, characters take in the huge – well, two times bigger – Wotsits before them. A bite of the new Wotsits Giants results in some frankly ecstatic reactions, playing into the innuendo-laden ‘size matters’ tagline. Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. It even casts the chef’s face in golden rays, reminiscent of the MacGuffin briefcase in Pulp Fiction. window.mc4wp = window.mc4wp || { But not everyone is struggling. The launch also came with Walkers setting a new world record for the longest puff corn snack (10.66m long and weighing 250g). Which UK Universities Produce The Most Female Entrepreneurs? Best campaigns driving 2020 digital marketing trends By Dan - November 05, 2019 Get inspired for your 2020 campaigns, with these trendsetters. Perhaps he’s being literal. That’s the question posed by George the Poet in Coca-Cola’s ‘Open Like Never Before’ ad, which proved one of the most memorable of the year. Few could argue with the intention or effectiveness of Nivea’s effort to mark the event, however. Yakutia, eastern Siberia. A dramatic movie-style submarine scene opens this ad, all red lights, ominous sonar pings and people calling out “200 feet”. That’s the approach Listerine takes in its latest ads, and it actually works, securing the brand solid ad awareness scores. Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. But the brand’s partnership with former Olympian Rebecca Adlington still proved hugely beneficial. 10 Best Marketing Campaigns - December 2020 Results are Based on. They looked at social interactions and brand mentions. on: function(evt, cb) { “Everyone soothed?” she asks. } Air New Zealand created a series of J.R.R. 25th Jan Chinese New Year, of the Rat * February. Via the narrator’s rhyming lines, viewers learn there are chicken, pork and meat-free options, they’re the nation’s favourite and they taste great. A few months later it was announced Uncle Ben’s Rice would change its name to Ben’s Original, and remove the image of the character from all its packaging, prompting global coverage. Which two brands will battle it out in the finals? It’s all slightly bonkers, but it works. We weren’t asked or involved - and we said so the same day. Register for FREE guest access today. Sensodyne decided to visit on the strength of the fact cold air can sometimes trigger sensitive teeth. Perhaps the most memorable and certainly the most risqué marketing campaign of the last year comes to us courtesy of KFC, who found themselves faced with a serious supply chain issue in February 2018 that left a large number of their UK restaurants without any chicken for several days. But this year alcopops grew up, taking the form of hard seltzers or ‘spiked’ sparkling waters. So is Duncan “Duncan from Blue? “I got some really lovely messages from people who said it lifted their spirits, which was incredible to hear,” O’Reilly says. Football is the focus, but his wise words – “If someone asks you what you’re made of, don’t just tell them, show them” – have broader relevance. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. Many sporting events were cancelled this year, or took place behind closed doors. “I’ve going to brave it and colour my own hair,” states Stacey Dooley at the start of her ad for Nice’n Easy, with whom she signed a two-year deal this year. Again, it’s not clear what he means exactly, or why he’s saying it. The big reveal soon follows with Dooley emerging from the bathroom, looking faultless (and surely not achieved without a team of professional stylists). I’m not flirting, it’s a genuine question,” she jokes. Marks & Spencer’s original ‘Not Just Any’ campaign produced one of the most recognisable straplines in UK ad history. And those shown doing them don’t appear particularly exceptional either. Quentin Blake reads Jane Austen at Stonehenge. Inspire with User-Generated Content Winners; Sponsorship. The clean edges of the device are picked out on a black background as a bass-heavy, modern soundtrack booms. The politicians came off as vindictive while a light was shone on the ice cream brand’s long-running support for refugees. 4 Best Valentine's Day Marketing Ideas for February 2020. That’s the main thrust of Richmond’s ad, but it packs plenty of additional information along with the food porn. It illustrated a hot topic this year, as the government looked to withdraw food vouchers for families that qualified for free meals during the summer holidays. 2019. Drink your coffee while it’s still hot.” At least it sounds wise. One key theme was our appreciation for the NHS workers throughout the lockdown. It’s brave of a brand to even acknowledge International Men’s Day, let alone base a campaign around it. Best pop-up store campaign – Pip & Nut. In another, an older woman recounts the kindness she’s received from neighbours. Best social media campaign – Junk King. But when the quote comes from home secretary Priti Patel – actually, a ‘department source’ – the effect can be quite the opposite. In another, actress Natascha McElhone reads Hermann Hesse on a virtual tour of Kew Gardens. Adverts for AA, Virgin, Foster’s, Seat and Surf were momentarily interrupted with less-than-a-second Marmite visuals and propaganda phrases like “love it”, “don’t hate” and “yum yum”. A woman wakes up early to get going on her living room workout routine. This website uses cookies. And the resulting ad hack was well worth the effort. Let’s jump straight into the 2019 best digital marketing campaigns in the UK… 1. It’s a trope so overused, all brand efforts merge into one another. It’s essentially an updated version of Rudyard Kipling’s If– poem, reimagined and retold by a star footballer. The activities portrayed in this ad for Casillero del Diablo sister brand Trivento are aspirational but achievable – braving a camping trip, reaching the top of a climbing wall, getting a degree, going for a jog. To get through the day, the parent characters in this documentary-style ad explain how they use the product name in place of something far, far ruder. It’s a multi-platform, multi-personality campaign, anchored by Adlington, who comes over as more working mum than elite athlete. 17 Dec 2020 5:11 pm. The brand’s ad this year is hardly adventurous, but maybe that’s the point. “It meant the ‘stay at home’ message was being boosted some more, and in a creative way.”. Enter foster-mum-of-two, 24-year-old Charlotte Carter-Dunn from Gloucestershire, who became his temporary replacement this year after winning a competition in which hopefuls got to share frozen food tips and dress up as the famous seafarer. She is part of John West’s ‘Shipshape Crew’, which helps consumers improve their health via some “small changes”. People need to know they are engaging with a real person. First she shakes off her casual clothes to reveal a pink power suit. No need to get too clever when trying to shift sausages in a lockdown. Chins wagged as people tried to figure out if it was real. Struggling through multiple takes, he’s eventually replaced by former bandmate Lee Ryan, who nails his lines first time. Later, the brand went on to urge white supremacists: “Please don’t buy our tea again.” Impressive. Mar 23, 2020, 08:15am EDT | 13 Unique Marketing Campaigns And The Valuable Lessons They Teach. With the parents’ highly relatable sighs and expressions, no wonder it was a viral smash. But along came Covid, meaning the movie’s premiere has now been pushed into next year. Forbes Agency Council. It’s a bit of a stretch to link it to the water’s own “journey up through a mile of British rock” but it’s nevertheless inspiring stuff. Just below, KFC was at number six on the list with the nation attempting their DIY KFC attempts and sharing them across social media proving that no one does fried chicken as good as KFC. But come the chorus, the footage switches to more upbeat scenes. The ad was part of a wider campaign in which Colman’s partnered with the NFU to ‘Back British Farming’, which included a spread in The Sun. She’s also at the peak of her powers – becoming a world champion and setting a British record since the last set of ads to feature her were shown last year. Best packaging campaign – Gü Desserts. … Book now. Fruit Bowl-ing great. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns. Person brushes teeth or swigs mouthwash to reveal glistening bright whites. The opportunities’ are endless. The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. But this year it hit the peak of the art form. EA Sports scoops £1m Channel 4 diversity prize Charlotte Rogers. One glass – filled with the new flavour – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter. Memes remain a much misunderstood format for major brands. Confusion seems to be a sense Innocent is comfortable to sow among its fans. Dove allows you to ‘take control of your tan’, depicting a woman easily applying the product, which results instead in a perfect, even covering. We’ve learned. “You’re not alone, it’s important you know,” he says. There’s no golden formula for creating a successful charity marketing campaign, but, as the 18 examples in this article show, there are some things that help. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. Only –40°C,” says one. Scheduled to air at the same time as the 2020 Summer Olympics – cancelled due to Covid – Müller’s Ancient Greek Games-themed ad doesn’t suffer too much from the vanished context. 1. And so was Charlotte’s appointment. From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best, Enjoy #StayingInn@OneMinuteBriefs@TheDrum@LoveYourNHS#PayItForward#StayAtHomeSaveLivespic.twitter.com/fQAGlAA3gK, Crystal clear, witty and on brand, Guinness was widely praised for its ‘Stay at Home’ poster, which proved a worldwide hit. In one conversation, the phone rings and a young man says “Hello Grandad?” – giving you just enough to realise the crisis probably prompted him to make a call he wouldn’t have otherwise. 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